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Franchising a business is the ideal way to significantly expand and grow a business to its optimum size. Not all business concepts are able to be franchised
The ideal franchise concept is :
- UNIQUE - a unique concept that has potential to expand nationally and even internationally.
- PROFITABILITY - the concept must be consistently profitable and the degree of profitability should be predictable.
- SYSTEMATIZED - all operating systems of the concept should be polished and efficient. These systems and procedures should also be available in manual form.
- TRAINING - it should be relatively easy to train others in the use of systems and procedures.
- MARGINS - the profit margins should be big enough to enable every franchisee that adheres to the system to realize an attractive return on investment.
We at BILTONG DEN know that our concept fits all the above prerequisites and that the demand for our product in South Africa is such that the fastest method of expanding our business is required to meet this demand, thus the decision to franchise was taken
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